We coach and meet the strategic and technological challenges of our clients in more than 10 business sectors.
Our objective: to study your problems, to find together answers adapted to your context and to provide sustainable solutions to meet your challenges of digital transformation.
Our principal sectors: Banks & Insurance, Energy, Retail, Luxury, Public Sector, Media, Start-ups & Software Publishers, Health & Pharmaceuticals, Logistics and Industry.
Offering customers a pleasant, efficient and secure shopping experience
The pandemic has redefined priorities; managing customer flows, being able to guarantee social distancing and controlling incoming and outgoing flows have become major issues. This is to guarantee the security of in-store customers. Mobile and contactless payment should no longer be the exception but the rule, and retailers must equip themselves with applications allowing their customers to view and try products virtually at home.
Brands can maintain ties with their customers by offering them new modern shopping experiences such as live shopping, thus using video for grouped or personalized demonstrations, or through connected objects and other channels. Online interaction can extend the interaction with the customer beyond the buying process.
Take the turn to omnichannel and unify stocks
Faced with the global health crisis, retailers must adapt and find new ways of creating value, for themselves and for their customers. E-commerce and click & collect solutions have become essential for maintaining purchasing habits and preserving customer relations. Whether it is e-commerce sites or orders via channels like Whatsapp or Instagram, the unification of stocks and the product catalog is the sine qua non of online sales and back-office operation optimization.
This is to avoid having, on the one hand, surplus stocks with in stores products and, on the other, “dark stores” or e-commerce warehouses that are out of stock. The click and collect and the ship from store make it possible to streamline the orchestration of orders and increase margin. This shift towards omnichannel cannot be done without setting up a system giving a unified view of customers, stocks, products and orders.
Structuring and using customer data
Data is a central issue for retailers. Convergence between offline and online, the unification of flows, the digitization of points of sale and the supply chain are among the priorities. Structured data makes it possible to identify customers accuraely, their expectations and their behavior.
Retailers who have a high customer identification rate can capitalize on it, optimize their marketing mix and perfect their offer. This requires a high-performance data platform but also a mature approach to data, artificial intelligence and its possibilities, and therefore appropriate governance, ability to support the company in its data-driven approach while respecting legislation and customer demands and priorities.
Opening public data to better innovate
Since the law of October 7, 2016 “for a Digital Republic”, local authorities must open up public data and data known as “of general interest”. These data can thus be used by private sector companies to boost and improve the circulation and use of this information.
Many administrations are also increasing the exchange of data with companies, which makes it possible to create or support an entrepreneurial dynamic around this data, but also to better implicate State services around a user centric context.
Find out how SFEIR supported Adeo in the migration of its IT infrastructure and thus accelerated the production time of its applications.