The UX Research
- Define the research methodology to be applied based on customer and user objectives,
- Manage and organize studies (guides, collection of insights, analysis of XP returns, etc.),
- Run user tests, focus groups, interviews, etc.
Three distinct professions work side by side :
User experience (UX)
It is experienced by the people who interact with your product and has different indicators such as success rate, rate of error, abandonment rate, time/ task rate...
Customer experience (cX)
It includes all the interactions with the brand. It can be measured by : the overall experience, the probability of continuing to use it, the rate of brand recommendation to others ...